Cookie Policy

What cookies are

Cookies are small text files that websites store on your device (computer, tablet or mobile) when you visit them. They help the site work properly, remember your preferences and gather information about how the site is used.

Alongside cookies, we use similar technologies (such as measurement pixels) that serve an equivalent function. We refer to all of them generically as cookies in this policy.

Types of cookies we use

Based on their purpose, the cookies used by this site fall into the following categories:

• Technical or necessary cookies: they are essential for the operation of the site and for remembering your consent choices. They are always active and do not require your authorisation, since without them the site cannot work properly.
• Analytics cookies: they allow us to measure and analyse, in aggregate form, how users browse the site, so we can improve it. They are only activated if you give your consent. They correspond to Google Analytics 4 and Google Tag Manager.
• Marketing cookies: they are used to measure the effectiveness of our advertising campaigns and optimise ads. They are only activated if you give your consent. They correspond to the Meta measurement pixel (Meta Pixel).

Cookies and providers

The main cookies and providers used on the site are detailed below:

• Own consent cookie: stores your cookie preferences (which categories you have accepted or rejected) so you are not asked again on every visit. Category: technical or necessary. Owner: Trip Tours Madrid SLU.
• Google Analytics 4: web analytics that measures visits and behaviour on the site in aggregate form. Category: analytics. Provider: Google (Google Ireland Ltd.).
• Google Tag Manager: tag manager that controls the activation of the measurement tools in line with your consent. Category: analytics. Provider: Google (Google Ireland Ltd.).
• Meta Pixel (Facebook): measurement pixel for tracking conversions and optimising advertising campaigns. Category: marketing. Provider: Meta Platforms Ireland Ltd.

Legal basis and consent management

Technical or necessary cookies are used on the basis of the legitimate interest in the proper functioning of the site. Analytics and marketing cookies are used solely on the basis of your consent.

When you access the site, a consent banner is shown in accordance with the GDPR. We apply Google Consent Mode v2 with a denied state by default: until you accept, analytics and marketing cookies remain disabled and only the technical or necessary ones run. Analytics and marketing cookies are only activated when you give your consent through the banner.

How to manage or withdraw consent

You can change or withdraw your consent at any time, as easily as you gave it:

• From the Cookie settings link available in the footer of the site, which reopens the preferences panel to accept or reject each category.
• From your browser settings, where you can block or delete cookies already stored. Note that disabling technical cookies may affect the proper functioning of the site.

Cookie retention

Each cookie has its own retention period, which varies according to its purpose and provider, from the end of the browsing session up to a usual maximum of 24 months. The cookie that stores your consent preferences is kept to remember your choice during your next visits. Once the period has elapsed, you will be asked for your consent again.

Changes to the cookie policy

We may update this Cookie Policy to reflect regulatory changes or changes in the tools we use. We recommend reviewing it periodically. The date of the latest update appears at the top of this document.