Privacy Policy

Data controller details

• Company name: Trip Tours Madrid SLU
• Tax ID (CIF): B56592975
• Registered office: C/ Embajadores 96, BJ A, 28012 Madrid (Spain)
• Customer service office: Puerta del Sol, 28013 Madrid
• Email: info@triptours.eu
• Website: https://triptours.eu

Information we collect

As you browse the website and through our contact channels, we may collect the following data:

• First name and surname.
• Email address.
• Phone number.
• Preferred language.
• Booking or enquiry details: city, date, number of people, tour or day trip of interest and specific interests.
• Technical browsing data via cookies: IP address, browser type and pages visited.
• Information you provide voluntarily through the contact forms.

We do not collect bank or credit card details directly: payments are processed on the booking platforms of our partners and operators, or in the Donicus booking system for our own free tours.

Purposes and legal bases for processing

We process your data for the following purposes, each with its own legal basis:

• To manage your bookings for our own free tours (Madrid and Sevilla) and your enquiries. Legal basis: performance of the contract and your explicit consent.
• To respond to the enquiries you send us by form or email. Legal basis: your explicit consent.
• To send you relevant information about your booking: confirmations, reminders and itinerary changes. Legal basis: performance of the contract.
• To analyse the use of the website using analytics and measurement tools, in order to improve our services and campaigns. Legal basis: your consent, given through the cookie banner.
• To comply with legal obligations regarding tax, accounting and consumer matters. Legal basis: compliance with legal obligations.

Business model and recipients of the data

Trip Tours provides two types of service, with different data processing in each case:

• Own free tours (Madrid and Sevilla): these are Trip Tours’ own services, provided by our guides. We process the data from these bookings directly and manage it through the Donicus booking system.
• Free tours in the rest of the European cities, and day trips: these are affiliate products. Trip Tours acts as an affiliate reseller and the customer contracts the service directly with the relevant platform or operator. When you click on an affiliate product, you are directed to the partner platform (FreeTour.com, GuruWalk or GetYourGuide), where you provide your data and complete the booking in accordance with that platform’s privacy policy.

To run the site and manage our own bookings, we rely on the following providers, which may process data on behalf of Trip Tours under contract or as independent controllers:

• Donicus: platform for managing bookings of our own free tours.
• Hostinger: provider of website hosting and email.
• Google (Google Ireland Ltd.): web analytics via Google Analytics 4 and Google Tag Manager, and Maps and Places services.
• Meta (Facebook / Instagram): measurement pixel (Meta Pixel) for campaign optimisation.
• Affiliate partner platforms (FreeTour.com, GuruWalk and GetYourGuide): they receive your data only when you access them to book an affiliate product.

We will not transfer your data to third parties for their own commercial purposes, nor will we sell it.

International transfers

Some of our providers (Google and Meta) may process data outside the European Economic Area, with servers in the United States. In all cases, these providers have adequate safeguards in place under the GDPR, such as standard contractual clauses and the European Commission’s adequacy decisions.

Data retention

We keep your data for the following periods:

• Data from completed bookings: up to 5 years from the provision of the service, due to tax and consumer obligations.
• Data from enquiries that do not result in a booking: up to 12 months from the last contact.
• Browsing data (cookies): as set out in our cookie policy.

Your rights

Under the GDPR and the Spanish Data Protection Act (LOPDGDD), you have the right to:

• Access your personal data.
• Rectify inaccurate data.
• Erase your data (right to be forgotten).
• Restrict the processing of your data.
• Object to the processing.
• Request the portability of your data in a structured format.
• Withdraw your consent at any time.

How to exercise your rights

To exercise your rights, send us an email at info@triptours.eu or a letter to our registered office, attaching a copy of your ID or equivalent document. We will respond within a maximum of 30 days.

Supervisory authority

If you consider that the processing of your data does not comply with the regulations, you have the right to file a complaint with the Spanish Data Protection Agency (AEPD), through its website www.aepd.es.

Cookie policy

This site uses first-party and third-party cookies for its operation, for analysing the use of the site and for marketing purposes. You can review the details and manage your preferences in our Cookie Policy and from the Cookie settings link in the footer.